Sofi Lundin is an award-winning Swedish freelance journalist and photographer, with a passion for storytelling. She has been covering the African continent for the past eight years. Her clients include international media, non-governmental organisations, institutions and businesses. She works in English, Swedish, Norwegian and Danish.
Over the past decade, Sofi has built a reputation for producing high-impact visual content and compelling narratives that resonate with diverse audiences, including for websites, social media and campaigns. Her education in social anthropology, as well as many years of experience on several continents, has laid the basis for the work she does today. Many of her stories take place in conflict and post-conflict environments, and she is HEAT-trained to handle the challenges of such situations.
With a unique ability to capture the essence of complex issues through powerful images and words, she has collaborated with UN agencies, global NGOs and grassroots movements to bring attention to critical social, economic and environmental challenges. Her experience on the ground across Africa, Asia, North America and Europe has honed her skills in capturing not just the stories, but the human spirit behind them.
Her photographic and journalistic work is characterised by a belief that humanity should always be reflected when reporting, be it in stories about refugees in South Sudan, or on the LGBTQI+ community in Uganda. Sofi is known for her ability to personally connect with people and to tell stories that are both authentic and impactful. She is committed to using journalism as a tool for change, amplifying the voices of those often overlooked, and bringing global attention to pressing issues.
Some of her clients include: Al Jazeera, The Guardian, GIZ, Norad – Norwegian Agency for Development Cooperation, SIDA – Swedish International Development Cooperation Agency, Save the Children, Oxfam, New Internationalist, Dagens ETC, Göteborgsposten (GP) and Aftenposten.
Sofi is a member of The International Press Association of Uganda (IPAU) and Reporters without Borders.
Please contact her for any requests:
Email: lundin.sofi@gmail.com
Mobile: +256 770 757 306
Instagram: @sofi_lundin
X: @Sofilundin
