Sofi Lundin is an award-winning Swedish freelance journalist and photographer dedicated to powerful storytelling. For nearly a decade, she has reported extensively from across the African continent, producing compelling journalism and high-impact visual content for international media, NGOs, institutions, and businesses. She works fluently in English, Swedish, Norwegian, and Danish.
With a background in social anthropology and years of experience on four continents, Sofi brings depth, cultural sensitivity, and nuance to her work. Many of her assignments take place in conflict and post-conflict zones, where her HEAT training equips her to navigate complex and often challenging environments. At the same time, she seeks out narratives of resilience and innovation, capturing how individuals and communities adapt, rebuild, and create opportunities for the future.
Her storytelling blends striking imagery with strong narratives, giving voice to communities and individuals often overlooked. Sofi has collaborated with UN agencies, leading NGOs, and grassroots movements to shed light on pressing social, economic, and environmental issues. From documenting refugees in South Sudan to reporting on the LGBTQI+ community in Uganda, her work is rooted in a belief that humanity must always remain at the center of journalism. Whether she is covering the struggles of marginalized groups or highlighting inspiring stories of creativity, survival, and progress, Sofi’s work reflects a balance of urgency and hope.
Recognized for her ability to connect with people and capture the essence of difficult realities, Sofi has earned a reputation for creating work that is both authentic and impactful. Her commitment is clear: to use journalism as a tool for change and to amplify voices that deserve to be heard — not only in times of crisis, but also in moments of resilience and transformation.
Some of her clients are Al Jazeera, The Guardian, Panorama nyheter, Göteborgsposten (GP), Aftenposten. GIZ, Norad (Norwegian Agency for Development Cooperation), SIDA (Swedish International Development Cooperation Agency) and Save the Children.
Sofi is a member of the Reporters Without Borders, The Norwegian Union of Journalists (NJ), Media Council of Kenya (MCK), Foreign Correspondents Association of Southern Africa (FCA).
Please contact her for any requests:
Email: lundin.sofi@gmail.com
Mobile: +46 762 346 951 (whatsapp)
+254 757 571 723
Instagram: @sofi_lundin
X: @Sofilundin
